WELLWICK

Legal

Cookie Policy

Last updated: 1 January 2025  ·  Wellwick, Hong Kong

1. Introduction

This Cookie Policy explains how Wellwick ("we", "us", or "our"), a business consulting firm registered in Hong Kong, uses cookies and similar tracking technologies when you visit our website at wellwickab.blog (the "Site"). It should be read alongside our Privacy Policy.

By using the Site, you consent to the use of cookies in accordance with this policy. You may withdraw or modify your consent at any time using the methods described in Section 6.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to website owners.

We also use related technologies including web beacons (small transparent images embedded in pages or emails), pixel tags, and local storage objects. For simplicity, all such technologies are referred to as "cookies" throughout this policy.

3. Categories of Cookies We Use

We use four categories of cookies on our Site:

3.1 Essential Cookies

These cookies are strictly necessary for the Site to function. They enable core features such as page navigation, security, and access to protected areas. The Site cannot operate properly without these cookies, and they do not require your consent under applicable law. They are set by us directly.

Cookie Name Purpose Duration Type
cookieConsent Stores your cookie consent preferences (essential, analytics, marketing, preferences flags) 1 year First-party (localStorage)
PHPSESSID Session management for server-side page rendering Session First-party

3.2 Analytics Cookies

These cookies help us understand how visitors interact with the Site by collecting information in aggregated, anonymised form. We use this data to improve the structure, content, and user experience of the Site. We do not use analytics cookies without your consent.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users by assigning a randomly generated number 2 years
_ga_* Google Analytics (GA4) Maintains session state and stores measurement ID 2 years
_gid Google Analytics Stores and updates a unique value for each page visited 24 hours
_uetsid Microsoft Bing Ads Tracks session activity for conversion attribution 1 day
_uetvid Microsoft Bing Ads Tracks returning visitors for conversion measurement 16 days

3.3 Marketing Cookies

These cookies are used to track visitors across websites to allow us and our advertising partners to display advertisements that are relevant to your interests. They may be set by us or by third-party providers whose services appear on our pages. We do not deploy marketing cookies without your consent.

Cookie Name Provider Purpose Duration
_fbp Meta (Facebook) Used by Facebook to deliver, measure, and improve advertisements 3 months
fr Meta (Facebook) Used for ad targeting and frequency capping on Facebook 3 months

3.4 Preference Cookies

These cookies allow the Site to remember choices you make (such as language or region) and provide enhanced, personalised features. We do not currently deploy preference cookies beyond those listed under essential cookies, but we may do so in the future with your consent.

4. Third-Party Cookies and Services

Certain pages on our Site may include content or functionality provided by third parties, including:

We are not responsible for the content or privacy practices of these third-party services. We recommend reviewing their respective policies.

5. Legal Basis for Cookie Use

Our use of cookies is governed by the Personal Data (Privacy) Ordinance (Cap. 592) of Hong Kong ("PDPO") and international best practice. Essential cookies are deployed on the basis of legitimate interest, as they are necessary to provide the service you have requested. Analytics, marketing, and preference cookies are deployed only with your explicit consent, which you provide through our cookie consent banner.

6. Managing Your Cookie Preferences

You may manage or withdraw your cookie consent at any time using the following methods:

  • Cookie banner — When you first visit the Site, a banner allows you to accept or decline non-essential cookies. To reset your preference, clear your browser's local storage for our domain.
  • Browser settings — Most browsers allow you to block or delete cookies through their settings. Refer to your browser's help documentation for instructions.
  • Opt-out tools — You may opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on. You may manage Meta advertising preferences at facebook.com/adpreferences.

Please note that disabling certain cookies may affect the functionality of the Site. Essential cookies cannot be disabled without preventing core features from working.

7. Cookie Retention Periods

The retention periods for individual cookies are set out in the tables above. Session cookies expire when you close your browser. Persistent cookies remain on your device for the stated duration, unless you delete them earlier.

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, legal requirements, or the technologies we use. Any updates will be published on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about our use of cookies, or wish to exercise any rights under the PDPO, please contact us:

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